It’s one of the first questions we hear: “How long will this take?” The honest answer is that it depends on the project. But for most commercial videos, you can plan on 4 to 6 weeks from kickoff to final delivery.
Here’s where that time goes.
1. Pre-production (1–2 weeks)
This is where the video is really made. We clarify your goals, your audience, and the message, then build the plan: concept, script or interview questions, shot list, locations, schedule, and who will be on camera. Good pre-production is what makes shoot day smooth.
2. Production (1–3 days)
Most projects need one to three shoot days. Our crew captures interviews, b-roll, product shots, and, when it helps the story, aerial footage. If you also need photography, we plan it around the same shoot.
3. Post-production (2–3 weeks)
We build the edit, then add color grading, sound design, music, and graphics. You’ll see a first cut, share feedback, and we refine it until it fits your brand and your voice.
4. Delivery and distribution
Final files are prepared for wherever the video will live: your website, YouTube, LinkedIn, ads, trade shows, or internal use. We can also cut shorter versions for social.
How to keep your project on track
- Name one decision-maker. Feedback moves faster when one person gathers input and approves.
- Lock dates early. Schedule shoot days and on-camera people as soon as the plan is set.
- Know your deadline. Launch, trade show, or hiring push? Tell us up front and we’ll plan backward from it.
Have a deadline in mind? Tell us about your project and we’ll map out a realistic timeline.